The logo was originally designed in 1971 by Carolyn Davidson in just 17.5 hours.
The famous Nike swoosh is probably one of the most famous examples of a minimalist logo design in the world, and is a great demonstration of how a simple design can have real substance. However, in a 2018 interview Jannoff confirmed that the bite came out of the apple so it didn’t look like a tomato or cherry and the fact that that the bite could be interpreted as computer ‘byte’ was “just a happy accident’.Ī fact, that although slightly disappointing, does nothing to take away from the simple brilliance of what he created, which is a memorable and scalable logo, recognised throughout the world. The most famous being that the bite out of the apple was a play on the word ‘byte’. The famous apple with the bite out of it. He was searching for a simple silhouette, and boy, did he find it.
Then, in 1977, Rob Janoff sat in front of a bowl of apples and began sketching. This logo, although clever, is far from minimalist and was found to be too distracting and impractical. The first logo, designed by Ronald Wayne, consisted of Isaac Newton sitting under a tree with the ‘famous’ apple about to fall on his head. It is a logo which truly speaks for itself and conveys the personality of the company it represents. It perfectly achieved what Steve Jobs wanted, which was for the Apple name and logo to be fused as one. The apple logo is probably one of the best examples of a minimalist logo there is, and has long been established as one of the most recognisable and sleekest, logos in the world. So, let’s get inspired to become more minimal by checking out these 5 iconic minimalist logo designs. Often, what captures our attention more, is a design that doesn’t try to demand it. The world is so vivid and loud that it’s actually the simple things that make us stand up and take notice. You may be asking yourself, what makes minimalist logos so effective? Well, think about the world we live in and how much we visually consume every single day. Both styles give a sleek, modern aesthetic perfect for this type of design. Minimalist wordmarks frequently use heavy, bold fonts or slim, lowercase letters. Squares, circles and triangles are a common feature of minimalist logos, and quite often it is the nuance of how the shapes interact with each other that becomes the focal point of the design. When used intelligently, negative space is what helps designers keep the simplicity required to be truly minimal.
They don’t have to be black and white, they can be bright, but the colours used must be simple and engaging. Minimalist logos don’t tend to have vast colour pallets. So, what makes a minimalist design different from other styles of logo? Well, minimalism tends to share these common traits: Common characteristics of a minimalist logo design It is the first impression, and as we all know, first impressions count. It’s the design equivalent of saying hello, look at me. It’s the first thing you see when you come into contact with a company’s branding. The importance of a logo to a company really can’t be overstated. It works anywhere, at any size and is immediately recognisable. It speaks for itself, and for the business it represents. A great minimal logo needs no explanation. Well, when it comes to minimalist logo design that is not only true, but kind of the whole point. We’ve all heard the saying, less is more.
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